Each time I do the family grocery shopping I look for something special for myself. Visions of lovely still lives, I take 10 minutes in the produce department choosing just the right specimen, shape, color. It's all very fun until I get to the checkout.
That's when I learn no checker remembers the code because no one in this large market has ever come across the items I select. Then they ask me what they are. I don't want to admit that I bought them for the texture. 'Tamillo?' There are many ways to pronouce this when you live in Pennsylvania. I try several pronounciations myself and get blank stares.
The implied value goes up, but I'm not leaving without them. I offer to check the price, no they don't want me to leave the line. I'll pay anything, so I make up a number. 'I think they are $2.99 a lb'. Good enough.